Definition:

• Influencers are people with influence on social media channels which help sell products or brands.
• Influencer Marketing has cemented itself as a channel for brands of all shapes and sizes.
• Any product recommendation from an influencer serves as a form of social endorsement.
• There’s an influencer to suit every kind of business and marketing campaign.
• The bigger the influencer, the wider and less targeted their reach will be.
• Mega or macro influencers are ideal for big brands with broad appeal and large budgets.
• Micro and nano influencers are ideal for start-ups and niche brands wanting targeted growth.