Influencers are people with influence on social media channels which help sell products or brands.
Influencer Marketing has cemented itself as a channel for brands of all shapes and sizes.
Any product recommendation from an influencer, almost serves as a form of a social endorsement
There’s an influencer to suit every kind of business and every marketing campaign.
The bigger the influencer, the wider and less targeted their reach will be. If you are a big brand with a broad appeal and a budget to match, a mega or macro influencer will be perfect for you.
For start-ups, smaller and more niche brands, the power of micro and nano influencers are ideal. This gives brands the opportunity to grow your audiences, sell your brand and reach a targeted audience.
TYPE: MEGA – Celebrity
Celebrity on social media and in real life
Followers: 500k – 1M+
Casts a wide net
Diverse following
TYPE: MACRO
Followers: 100k – 500k
More targeted than using a mega influencer yet will still appeal to a large cross section of the population.
They have considerable experience presenting themselves, so they will make a reliable ambassador for your brand.
TYPE: MICRO
Followers: 3k – 100k
Niche following
Micro-influencers come across as relatable and believable
Brands often use multiple micro-influencers simultaneously in campaigns
TYPE: NANO
Followers: < 3k
Strong influencers in their immediate communities
Niche following usually interest based
They have the trust and admiration of their follower base.